Short answer: Reels belong to the people who made them. Saving a public Reel to watch it yourself is very different from re-posting or selling it. Rules vary by country and Instagram has its own terms, so when in doubt, ask the creator. This is not legal advice.
Who owns a Reel?
The creator owns their Reel, including the video, the music they chose to include, and the words they wrote. Being public does not make it free for anyone to reuse.
Personal use versus re-posting
- Watching it yourself, offline: this is the common reason people save Reels.
- Backing up your own Reels: this is the safest use, because the work is yours.
- Re-posting, editing into your own video, or using it in ads: you need the creator's permission. Giving credit is not the same as permission.
Instagram's rules
Instagram has its own Terms of Use, and it is not affiliated with QuickReel. Using any third-party tool is your own responsibility. We only work with public posts and never ask for your Instagram login.
How to stay on the right side
- Save public content for your own viewing, or content you own.
- Ask the creator before sharing or reusing their work.
- Remove a saved file if the creator asks you to.
If you are a creator and want a post removed from QuickReel, use our takedown page.
Questions
Is it illegal to save a public Reel?
It depends on your country and on what you do with it. Copyright belongs to the creator, so keep a saved Reel for personal viewing and ask before reusing it. This is not legal advice.
Can I re-post a Reel I downloaded?
Only with the creator's permission. Crediting them is not a substitute for asking.
Related guides
- How to Convert an Instagram Reel to MP4 (Save It as a Video File)
- How to Use QuickReel: A Quick Tutorial
Ready to save a Reel? Open QuickReel. It is free, with no login and no watermark. We are not affiliated with Instagram or Meta.